A new survey conducted by the National Cryptocurrency Association in partnership with PayPal highlights a meaningful shift in cryptocurrency adoption across the United States, signaling accelerating mainstream acceptance of digital assets. According to the findings, 17% of U.S. adults now prefer receiving cryptocurrency over traditional gift cards during the holiday season. Nearly one quarter of respondents indicated they are either already gifting crypto or considering doing so, reflecting a notable change in consumer attitudes toward digital assets.
As the holiday shopping season approaches, the survey also reveals that 23% of Americans are likely to use cryptocurrency for purchases. Among existing cryptocurrency holders, adoption rates are even higher, underscoring a growing preference for digital payment methods. During the discussion of the survey results, May Zabaneh, VP and General Manager of Crypto at PayPal, shared insights into the demographic forces driving this trend, particularly among younger consumers.
Younger generations, raised in a digitally native environment, are increasingly comfortable adopting cryptocurrency. Zabaneh explained that early exposure to smartphones, apps, and digital platforms has shaped how younger Americans view emerging financial technologies. In contrast, older generations often require more time and education to become comfortable with new systems, which can contribute to hesitancy toward cryptocurrency adoption.
The appeal of gifting cryptocurrency is also gaining traction as a form of generational wealth transfer. Zabaneh noted that many crypto holders view these assets as supplemental, making them attractive gifts that allow recipients to enter the market without initial financial risk. This perspective aligns with survey data showing consumers are seeking more unique and meaningful gifts, positioning cryptocurrency as an increasingly compelling option during the holidays.
Despite rising interest, concerns about volatility remain a key barrier for many consumers. Zabaneh acknowledged that while cryptocurrencies can experience significant price fluctuations, stablecoins offer a less volatile alternative. She emphasized that cryptocurrency can still be a thoughtful gift when both givers and recipients understand the risks and approach digital assets with appropriate knowledge.
Security and education were also identified as critical challenges to broader adoption. PayPal’s expansion into crypto aims to address these concerns by offering an integrated experience that combines ease of use with educational support. By leveraging a familiar platform, PayPal seeks to reduce uncertainty for new users and provide accessible resources that encourage responsible exploration of digital assets.
The survey further found that 25% of respondents plan to shop using crypto, with sectors such as luxury goods, digital products, and travel showing strong adoption potential. Zabaneh noted that continued merchant acceptance, paired with consumer education, will be essential to sustaining this momentum. As more businesses enable crypto payments, confidence among consumers is expected to grow, further normalizing digital asset usage.
Looking ahead, regulatory developments are expected to play a major role in shaping adoption trends. Zabaneh expressed optimism about the GENIUS Act, viewing it as a meaningful step toward clearer regulatory frameworks for digital assets in the United States. She believes this legislative progress will support innovation, expand use cases, and strengthen trust across the crypto ecosystem.
In conclusion, the National Cryptocurrency Association and PayPal survey reflects a growing acceptance of cryptocurrency as both a gifting option and a payment method, particularly among younger demographics. With continued education, regulatory clarity, and integration into everyday commerce, cryptocurrency adoption is poised to expand further. As the holiday season approaches, digital assets are not only becoming more mainstream but are also reshaping how consumers think about gifting, value transfer, and financial participation.